web design

more on web design...

Our approach to web design is to focus on understanding and achieving your marketing objectives. But we never stop thinking about each site from a user's perspective.

back to basics web design

Back to basics means that web sites have to work well as pieces of communication. Users are generally looking for information and may be considering making a purchase. Presenting them with the right information in a clear, simple and persuasive format is crucial. Most users are in a hurry, so simple site structure, clear navigation and pages that download extremely quickly are also vital.

back to front web design!

Many common features of web sites are more likely to prevent good communication - for example:

animated entry pages to a site, which can prevent users from navigating quickly to other pages - these may look great but users can find them extremely irritating, especially on subsequent visits to your site
navigation that changes on different pages of a site - this can make it very difficult for users to know where they are in the site's structure

Users expect the basic courtesy that a web site should provide the information they are looking for and not waste their time. Keep it simple and delight your web site visitors!

sales and marketing experience

Our extensive experience in a range of sectors means we can often add value in various ways during the course of a web design project. But we don't expect you to take that on trust - give us a call for a free initial discussion and see whether we're really on your wavelength!

summary

We have a distinctive approach to web design resulting from our marketing experience and from taking the user's perspective. We design web sites that:

are easy to use
are fast to download
contain up to date material that is relevant to your users and is presented in a clear, simple and professional way
are accessible by as many users as possible
are search engine friendly, to ensure you get as many visitors to your site as possible