Case study: Butterworths Solicitors

Butterworths is a regional firm of solicitors with 6 offices across the north of England including Blackpool, Carlisle, Penrith and Gateshead.

Before the project

Butterworths had an existing website which was quite large - about 80 pages. This made navigating the site a little difficult, with some pages describing specific services requiring 3 clicks to access from the home page. The search engine optimisation (SEO) was missing the opportunity to target important search phrases. The "news" area was not getting updated.

The existing website was built using Wordpress. Butterworths were having difficulty getting changes made. The previous web designer may have used a template built by a third party and been unable to make the required changes because they hadn't built the template themselves.

Image: Butterworths Solicitors

How I helped

Working with Butterworths, I helped to suggest a slimmed down structure for a new website. This had about 30 pages when the new site was launched - and all key service pages were just one click away from the home page. Various collections of content such as team members and testimonials were set up and displayed only on relevant pages. SEO was improved to target more effectively the key search phrases. An SSL security certificate was installed, as this can give a small boost to search engine rankings. The site was moved from Wordpress to my preferred content management system, which has been designed for speed, versatility and security.

What the client said

Mark at Interact has recently completed the design and build of our new website and the process couldn’t have gone better; he was patient, understanding of our needs, he took the time to understand what we wanted, and nothing was too much trouble. During the consultation process Mark listened carefully to our brief which was quite specific and went away to produce some draft images of how our new site would look, he gave us a number of options to choose from for the new site, all of which were in keeping with our brief, but which far surpassed our expectations. Mark gave us options and ideas we hadn’t thought of ourselves which have really made a difference to the look and functionality of the site.

Since our site has gone live the feedback we have had has been fantastic, everyone that has used the site has commented on how it looks and how easy it is to navigate.

Our website is an ongoing project and Mark's help and support makes keeping it current an easy task.

Rebecca Ferris, Butterworths Solicitors, 2017

Photo: Mark Melling

"My background is in marketing and I’m focused on building clear and effective websites."

Mark Melling

Interact Partners Ltd

01768 631001