Web design process

I design each website specifically for each client. The web design process involves you at several stages so that you get a site that achieves your objectives – and a site you're absolutely happy with!

Initial briefing

  • discuss your objectives for the web design project
  • discuss how visitors will find the site (search engines and other sources)
  • discuss how the site fits with your other marketing activities
  • discuss and agree key search engine phrases
  • discuss which social networks are important to your business
  • discuss the extent to which users might access the site on mobile devices (smartphones and tablets)
  • review usability and accessibility issues
  • review current website (if any)
  • review existing corporate identity, logo, letterhead, marketing literature, colour schemes
  • discuss domain names
  • discuss web hosting and email requirements


  • produce a written proposal outlining the type of site proposed and the fee for the work
  • your signed approval required before work commences


  • generally produce layouts of at least 2 pages (e.g. home page and one other) showing:
    • web page layout
    • navigation
    • colour scheme and link colours
  • present these to you together with site structure proposals, discuss them with you and incorporate your feedback in amended layouts if necessary
  • your signed approval required before work continues (any subsequent changes to site structure, navigation or page layout will incur additional costs)

Website build

  • you will supply all copy, photography, illustrations, maps and other material for the site, unless we have agreed otherwise
  • produce all the web pages
  • add traffic monitoring (e.g. Google Analytics)
  • test the site in a range of web browsers, including tablet and smartphone
  • put the site live on a private, password-protected site for you to review
  • discuss the site again with you and make minor amendments as agreed

Go live

  • when you are happy with the site, put it live on a public web server
  • submit the site to the major search engines


  • at some time after go-live, review the site and search engine performance with you
  • submit proposal for any additional work required